Giving life to a new brand within an existing framework
STILL Water is a CBD-infused water that inspires relaxation and serenity.
CBD is a compound derived from hemp that is known for its calming and grounding properties. Though it is a main component of cannabis, it does not produce a high of any kind and is legal in all 50 states.
By 2025, the CBD food and beverage market in the U.S. is expected to be valued at $2.65 billion.
Using this information, our team worked to create a visual brand identity that would be a grounding presence for our consumers.
WE ARE:
Refreshing
Centered
Groovy
Creative
WE ARE NOT:
Trippy
Psychedelic
Grungy
Wild
Using some of our inspiration images, as well as our brand keywords, we finalized the STILL logomark.
The swirl motif symbolizes coming to your center.
The interlocking colors mimic water, symbolizing peace and freedom.
The 'S' silhouette in the middle stands for STILL.
PACKAGING
GOALS:
Inspiring creativity
Encouraging relaxation
Bolstering mindfulness
I animated this advertisement designed for online platforms such as Youtube. Our advertising campaign sought to use calming graphics and a celebrity known for their calm disposition, such as Morgan Freeman. With this in mind, I created this ad in the style of a 'Calm' or 'Headspace' advertisement.
